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Example questions Franklin answers

What am I overspending on without realizing it?

Based on your spending data from the first half of 2024, your money is primarily going toward small, frequent purchases and a significant number of monthly subscriptions. These are common areas for "unrealized" overspending.

1. Small, Everyday Purchases

You spent $17,499 on purchases under $100 in approximately six months, an average of $2,692 per month. This spending is concentrated in two areas:

  • General Merchandise (Primarily Amazon): You spent $6,377 at Amazon across 145 transactions. This averages nearly $1,000 per month. The high frequency and volume of these purchases suggest they are a primary source of discretionary spending that adds up significantly.
  • Food and Drink: You spent $4,958 in this category, averaging $762 per month. This includes $917 spent at Peet's Coffee, Starbucks, and Dunkin' combined, which is about $141 per month just on coffee.

2. Recurring Subscriptions

You have 15 recurring subscriptions costing approximately $675 per month. Several of these appear to be redundant.

CategoryMerchantCostRecommendation
MusicSpotify$13You are subscribed to two music services.
Apple Music$14Action: Cancel one to save ~$13/month.
FitnessPlanet Fitness$30You are subscribed to a gym and a home workout service.
Peloton$60Action: Evaluate if both are necessary. Canceling one could save $30-$60/month.

Recommendation: Conduct a full audit of your 15 subscriptions. Start by canceling the redundant services identified above. This could result in immediate monthly savings.

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Franklin AI spending visualization showing category breakdown

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What our users are saying

"I was shocked by what I learned in 20 minutes of using this app. It has changed my spending and I refer to it several times a week."

App Store Review

"This app is great for anyone looking to get a hold of their finances. Especially after the holidays I had to budget and this broke down where I was spending all my unnecessary money. I would highly recommend to anybody trying to do the same!"

App Store Review

"This app is amazing. Much better than my bank app. First it is automated so I don't have to go deep into the app to find my new charges. Most importantly, I get feedback on my expenses. Advice to make less expensive purchases. To make new purchases that add new features to what I bought and some interesting suggestions on new adventures."

App Store Review

"I didn't realize how much mental energy I was spending just keeping track of my money until I started using this app. It quietly organizes everything in the background and makes it really obvious where things are drifting off track. The insights are actually useful (not just generic tips), and I've already cleaned up a few subscriptions and spending habits. It feels like having a simple, always-on financial sanity check."

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Frequently Asked Questions

What is Franklin AI and how does it work?
Franklin AI is a financial intelligence app that connects to your accounts to give you a complete picture of your money. Ask questions and get personalized answers based on your real data with interactive charts to explore details. No spreadsheets. No manual tracking. Just clarity.
How much does it cost to use?
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Is my data safe?
Yes. Franklin has read-only access to your financial data. We cannot move money or make transactions on your behalf. We use the same technology as Robinhood and Venmo to connect to your accounts. Your data is encrypted both in transit and at rest, and we never sell your personal information.